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The execution lab: From idea to systemized product.

Exploring the archive of media and system projects.

Active

MindMark

A private journaling and reflection app for capturing thoughts, reflections, and ideas with less friction.

  • Stage: Closed testing
  • Focus: Early testers and feedback
  • Signup asks for: Google account email, device type, phone model

View MindMark

Active

Easterling Media & Systems

A public command center for builds, writing, newsletter growth, and product conversion paths.

  • Stack: HTML, CSS, Firebase, Vercel
  • Current focus: Content + ops sync, MindMark tester intake, visitor tracking, and contact intake
  • Core Objective: Turn shipping into a visible system

View Build

Active

Newsletter Infrastructure

The publishing pipeline behind the monthly builder issue: sync, drafting, review, and publish.

  • Stack: Beehiiv, Firestore, OpenAI, GitHub Actions
  • Current focus: Beehiiv + YouTube sync, reviewable drafts
  • Core Objective: Keep writing and distribution connected

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Legacy

Finpilot Payoff

AI-guided debt payoff planning for everyday users.

  • Stage: Legacy (not currently active)
  • Stack: Next.js, Firebase, OpenAI
  • Access: Private source, public build notes

View Build Notes

Legacy

Color Match Scanner

A mobile-first web app for scanning real-world colors, matching them to a seeded database, and using AI to explain the results.

  • Stage: Legacy (not currently active)
  • Stack: Next.js, OpenAI, Neon
  • Access: Private source, public build notes

View Build Notes

Legacy

FamilySync

A calendar-first family hub for schedules, meals, medications, chores, and routines.

  • Stage: Legacy (not currently active)
  • Stack: Expo, React Native, Firebase
  • Access: Private source, public build notes

View Build Notes

Legacy

Ledgerly

A mobile-first starter scaffold for tracking household nanny hours and payment requests.

  • Stage: Legacy (not currently active)
  • Stack: Next.js, Firebase
  • Access: Private source, public build notes

View Build Notes

Legacy

DroneDash

A 16-bit neon city arcade delivery game.

  • Stage: Legacy (not currently active)
  • Stack: HTML, JavaScript, Vercel
  • Access: Private source, public build notes

View Build Notes

Legacy

North Star App

An internal app and toolset for running the consulting business (and later adapting it for clients).

  • Stage: Legacy (not currently active)
  • Focus: Internal systems + delivery workflow
  • Access: Private source, public build notes

View Build Notes

Experiment

DriftMetrics

Creator analytics review dashboard for TikTok video metadata, scoped for app review.

  • Stage: TikTok review build + demo shell
  • Stack: Next.js, TikTok Login Kit / Display API, OpenAI
  • Core Objective: Help creators spot timing + content patterns without automation

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Experiment

LoFi Creator Tools

Internal tools for long-form LoFi visuals and more repeatable creator workflows.

  • Stage: Workflow design + automation prototypes
  • Includes: LoFi Forge and LoFi Stamp
  • Core Objective: Reduce repeatable LoFi production drag

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Experiment

LoFi Forge

Desktop tool for assembling still-image LoFi scenes and compiling long-form MP4 videos with FFmpeg.

  • Stage: Active development
  • Stack: Electron, React, FFmpeg
  • Access: Private source, public build notes

View Build Notes

Experiment

LoFi Stamp

Desktop branding tool for finishing LoFi videos with watermark and CTA overlays.

  • Stage: Active development
  • Stack: Electron, React, FFmpeg
  • Access: Private source, public build notes

View Build Notes

Experiment

BreathMark

Tactical calm for high-stress moments, shaped around quick resets and low-friction usage.

  • Stage: Positioning + scope shaping
  • Planned stack: Expo, React Native, TypeScript
  • Core Objective: Fast guided breathing with simple progress

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Legacy

Pixel Chomp

A small game project kept as a public proof point and playful build artifact.

  • Stack: Phaser, TypeScript, Vite, Capacitor
  • Engine: Phaser 3 maze-chase arcade game
  • Core Objective: Ship a focused playable loop

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